Florais Decor
Florais Decor is an e-commerce store specializing in home decor items, with a focus on kitchen products. We offer a curated selection of bamboo items, along with usage tips and inspiration. In addition to online sales and Instagram promotions, we have a showroom and plan to open a physical store. With three years of experience, we are known for our personalized, fast, and secure service.
Project: Visual Identity
Year: 2021
Location: Rio de Janeiro – RJ
Challenge
We faced the challenge of creating a new visual identity for Florais Decor that visually represents its mission to inspire and transform homes into more beautiful and welcoming places. This new identity needed to highlight the beauty, harmony, renewal, resilience, happiness, and prosperity symbolized by flowers and leaves.
Solution
If home is where the heart is, we can say that our house is a vibrant, emotional place. Like the heart, the flower symbolizes life. We keep our family safe at home, just as we hold our best feelings in our hearts.
A house has walls and a roof that provide security and comfort, but it also has doors and windows. The window is a transparent entrance, just as Florais aims to be with its customers, symbolizing receptivity and external influences.
This vision guided the creation of our new visual identity, reflecting life, transparency, and warmth.
