eu.developer
eu.developer plays a crucial role in promoting and disseminating topics such as technology in social assistance, educational technology, and digital inclusion through social media and lectures. Therefore, we structured the project to meet this demand by creating templates for presentations and social media posts. These templates aim to provide autonomy in content creation while following all the guidelines of the provided visual identity.
Project: Visual Identity
Year: 2021
Location: Camaragibe – PE – Brazil
Challenge
eu.developer is a unique project that uses technology as a tool for social transformation, combining the scientific and technological with the human and subjective.
The challenge was to create a modern and pleasant brand that was innovative and engaging, surpassing the purely technological.
Débora also requested the incorporation of the colors red and green, representing social assistance. Despite the difficulties in application, we found a way to integrate these colors into the project harmoniously.
Solution
With the revolutionary power of technology, we need to use it increasingly for the common good, avoiding dependence. Our goal was to create a timeless concept, reflecting the idea that “where there is technological evolution, human evolution must be present.”
In the information system, the @ separates the username from the provider’s address, indicating presence. This open symbol inspired us to convey the idea that the “I” is part of a whole, always connected, expanding or contracting. In society, we are agents and reagents, transformers and transformed. This connection is reflected in the brand, with curves representing sensitivity and lines pointing to all technological possibilities. Social transformation depends on the creation, articulation, and strengthening of technological and human networks.
To meet Débora’s request, we tested contrasts with the colors red and green. Since they did not work in the main palette, we decided to use them in the secondary palette, along with other colors and shades.
The eu.developer plays a crucial role in promoting and disseminating topics such as technology in social assistance, educational technology, and digital inclusion through social media and lectures. Therefore, we structured the project to meet this demand by creating templates for presentations and social media posts. These templates aim to provide autonomy in content creation, following all the guidelines of the provided visual identity.
